Spas have also met the challenge of the last few years by pivoting to touchless technology, including light therapy, cryotherapy and chromatherapy. And HEPA filtration systems are now the norm in treatment rooms.Īnother trend is to bring nature indoors, either by décor or with actual foliage. Some designated certain hotel room balconies for spa services. Indeed, many of the city’s top spas adapted early on by offering massages outdoors, with masks. “Everything is moving outdoors, whether it is yoga on the rooftops or indoor-outdoor spa spaces,” observed McGroarty. And to some extent, all have refocused offerings to accommodate the values shift of the pandemic. Though specialties vary from ancient Asian healing rituals to high-tech biohacking, they all reflect the desire to weave wellness into the spa experience. With so many world-class spas in the Beverly Hills area, this summer is the perfect time to “retreat, seek stillness and sanctuary.” The Courier reached out to 10 local spas, all but two located within hotels. “Hotel spas represent the fastest-growing segment of the business right now,” Beth McGroarty, Vice President of Research for the GWI, told the Courier. While the spa industry suffered at the peak of the pandemic, business is expected to rebound in 2022, according to projections from the Global Wellness Institute (GWI).
Self-care tended to slip by the wayside, though, as public health rules closed and then reopened favorite facilities. Two years of life interrupted by a pandemic has created countless opportunities for self-reflection and even reinvention. Those words, from Hermann Hesse’s masterpiece, “Siddhartha,” are a century old, but especially meaningful today. “Within you there is a stillness and a sanctuary to which you can retreat at any time and be yourself.” BY Ana Figueroa JReading Time: 11 minutes
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